Bill and Patricia O’Brien bought Brady Family from Ossie and Mary Brady in 2000 when they decided to retire from the business. With the purchase, the O’Brien’s inherited a very strong and capable workforce of 18 members of staff, that number has now grown to over 300 over 15 years and continues to grow steadily. Since 2000 the Brady Family brand has expanded its share at the Deli counter, moving into pre-pack in 2005 has allowed for the brand to become a household name throughout Ireland.
In 2006, Brady Family was the first ham company to receive Bord Bia Quality Assurance. O’Brien Fine Foods won a number of tenders that same year and began producing own label products due to significant space capacity and the knowledge base of the business. This new business helped the company to grow, and in 2010 the new slicing facility was commissioned. This increased capability and capacity significantly, which in turn led to considerable growth.
Up until 2012 the company was operating under the name ‘Brady Family’ but with the growing own label business the decision was made to officially change the name to O’Brien Fine Foods. This allowed for clear differentiation between own label and brand as business was expanding rapidly, particularly with the contract won that same year to produce 9 SKUs for a major Irish retailer operating in the UK with prepacked cooked meats. Brady Family was also rebranded that same year, in order to focus the range and message towards the premium consumer.
The premium breakfast meats company, Rudd’s was then acquired in 2004 and is based in Birr, Co. Offaly.
John O’Brien was appointed Managing Director in the latter part of 2013 when his father Bill decided it was time to take a step back from the day-to-day running of the business. He is however still very much involved in the company, holding the position of Chairman of O’Brien Fine Foods.
A 3 year deal was agreed in 2014 with a major Irish retailer on Own Brand Prepack Cooked Meats. Brady Family also officially became approved members of Origin Green.
O’Brien Fine Foods continues to grow each year and in 2016 the company expanded the facility with an 8,000sqm expansion.
In 2017 O’Brien Fine Foods launched Homebird. The first brand in cooked sliced meats to use Irish chicken or turkey.