Mission
“By combining the taste, tradition and heritage of the past we provide quality and innovative food products today and into the future”

Vision
“To be recognised as the best supplier of branded and own label premium cooked meats, pork and breakfast products in Ireland and the UK markets by 2017”

Values
“Through Care, Commitment and Trust we will build a profitable and sustainable food business to the benefit of all our stakeholders”

Values-Wheel